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Privacy Policy

Willows Activity Farm Privacy Policy

Bowmans Leisure Ltd trading as Willows Activity Farm (“We”) understands that you are rightly concerned that your data will only be collected or used for any legitimately intended purpose.  We are committed to processing your personal information in ways that comply with our legal obligations, and to being clear with you about what we do with your information. 

This policy has been updated in April 2018 to prepare for the EU’s General Data Protection Regulation (“GDPR”) which comes into force on 25th May 2018.  We will keep our privacy policy under regular review and we will place any updates on this web page.

Our privacy policy sets out the basis on which we process personal information and should be used together with our Terms & Conditions and Cookie Policy.

For the purposes of GDPR, the data controller is Bowmans Leisure Limited and our ICO registration number is Z8365338.

Personal Information we may collect from you 

We may collect personal information which we receive when:

  • You visit our premises
  • You use our services
  • You use www.willowsactivityfarm.com (“our website”)
  • You interact with us on social media or
  • You contact us
  • You apply to join our team

We may collect the following types of information:

  • Your name, address, email address, telephone number(s) and other contact details
  • The names and dates of birth of other individuals
  • Your school/group’s name, school/group’s address and school/group’s telephone number(s)
  • Your payment information such as a credit or debit card details and bank account details<
  • Your future communication preferences
  • Your IP address
  • Your photogragh for membership identification
  • Relevant medical details if our first aiders are treating you following an incident
  • Your right to work in the UK and whether you are over school leaving age
  • Other personal information that you voluntarily provide us through your cv

HOW DO WE collect this information?  

We collect your personal information: 

  • Directly:  e.g. when you sign up to receive or use our services, you complete a survey, enter a competition or submit a job application
  • From publicly available sources:  e.g. social media, internet services

WHY DO WE collect this information?  

We may collect your personal information so that we can: 

  • Answer your enquiries
  • Provide you with services that you request from us
  • Create and manage your membership, birthday party booking or group booking
  • Process payments for our services
  • Verify your identity for security purposes<
  • Help make our website as useful to you as possible
  • Allow you to interact with us using social media
  • Deliver advertisements of services, events and offers that might be of interest you, but only where you have provided express consent
  • Assist you if you have a medical incident
  • Meet our legal obligations
  • Make recruiting decisions

Information which does not identify any individual may be used in a general way by us or third parties on our behalf, for purposes such as quality control or the improvement of our services and website.

Keeping you informed of our services, events and offers  

Our website and social media keep you informed of some of our news, events and services.

We are able to share further news, offers, details of events and services if you ask us to ‘Stay in touch’.  You can subscribe using Stay in touch at the bottom of our homepage, when buying tickets and services online, or when completing a membership application form.  We will stay in touch by email or post but only where you have consented to us doing so.

When you consent to stay in touch, you may opt out at a later date by using the ‘unsubscribe’ link at the bottom of our marketing emails or by contacting us.  You have a right at any time to stop us from contacting you for marketing purposes.  We will remove you from our mailing lists as soon as is reasonably possible.

If you haven’t asked us to stay in touch, we may still need to send you service-related messages from time to time such as membership management, ticket or booking confirmations, and payment processing.

Visiting our Website  


When you first visit our website, you are given the option to accept cookies.

Cookies are small files of letters or numbers that will be downloaded onto your computer or device.  We use cookies in order to improve your browsing experience and make our website work more efficiently for you.  We also use cookies to obtain service information so that we can improve our site.

Please be aware that we do not have control over cookies used by our external third-party service providers.

More information about cookies including how to block them can be found in our Cookie Policy.

Google Analytics and Google Adwords

We use Google Analytics to monitor how you use our website, for example which pages are visited and how long you spend on each page, which documents are downloaded, whether there are problems when completing forms or with links.  We By doing this, we can develop our website content and functionality in order to provide you with a better user experience.  Data may also be collected and put together to make inferences about things such as your age, geographical location and interests, and it may be used by Google Adwords to display our adverts to you.

Data is passed to us in an anonymised form so we are unable to personally identify you.  We do not hold any personal data collected by Google Analytics, nor can we access the data.  You are therefore subject to Google Analytics’ Date Privacy and Security

You can opt out of Google Analytics’ tracking at any time by using Google Analytics’ Opt-Out Browser Add-on

You can opt out of personalised adverts by Google Adwords at any time by using your Ads Settings.

Links to other websites

Our website may contain links to other websites of interest. However, you should note that we do not have any control over these other websites. Once you have used any of these links to leave our site, therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting these sites and such sites are not governed by this privacy statement.

Engaging with Social Media  

Social media platforms such as Facebook, Twitter, Instagram and YouTube are a great way for us to engage and communicate with you.

Please be aware that all users of social media platforms are subject to the terms and conditions of the platform provider as well as the privacy policies and use of technology such as cookies.  Information that you share with us through these platforms may therefore be used or sold for commercial purposes by the provider. 

When engaging with us through social media, please exercise caution with regards to your personal details and privacy.  Never share personal or sensitive information with us through these platforms, for example names, addresses, emails, date of birth or membership numbers.  If your query includes personal information, please Get In Touch through our website, or you can phone 01727 744778 or 017247 744779 during office hours.

How do we handle your information?  

We are committed to keeping your information up to date a far as is reasonably possible.  However, if you believe we have made an error, then please contact us and we will use reasonable endeavours to correct.

We are also committed to keeping your personal information secure to protect it from being inappropriately or accidentally accessed, used, shared or destroyed, and against it being lost.

Your information may need to be passed other companies in order to carry out our business activities or legal obligations. This includes third-party service providers such as accountants, auditors, experts, lawyers and other outside professional advisors; IT systems, support and hosting service providers; printing, advertising, marketing and survey outsourced service providers that assist us in carrying out our business activities.

Our systems and those of our service providers are normally located within the UK or European Economic Area (“EEA”).  However, third party service providers such as Survey Monkey, Google Analytics and Google Adwords transfer your data to, store and process it in the United States.  These companies are certified as compliant with EU-U.S. Privacy Shield Framework and Swiss-U.S. Privacy Shield and are therefore considered to have adequate data protection to facilitate the transfer of EU data. 

We do not, and will never, sell your personal information to any third parties.  We will never share your personal information with third parties other than our service providers or where legally required. 

We will only retain your personal information for as long as it is needed to carry out a particular purpose or meet a particular obligation.

How can you manage your information?  

GDPR provides you with additional rights to your right to be informed (met by this policy) and your right to object to direct marketing (see Keeping You Informed of our Services, Events and Offers).

You are provided with:

  • The right to access the data we hold about you
  • The right to have your data corrected if it is inaccurate
  • The right to have your data erased if we are no longer entitled to use it or are keeping it too long
  • The right to have your data restricted or blocked from processing<
  • The right to object to processing carried out on the basis of legitimate interest
  • The right to port your data

To make a request to us relating any personal information we may hold, we need you to contact us in writing.

To better safeguard your information, we may take reasonable steps to verify your identity before granting access, making corrections or deleting your information.

How Can You Complain?  

If you are unhappy with the way that we have handled your data, please contact us in the first instance as we would like to resolve the issue personally.  We may have made a genuine error or missed a flaw in one of our processes; perhaps there are legitimate reasons why we have handled your data in a particular way.

If we are unable to remedy the issue to your satisfaction and you believe that we have handled your data unlawfully, you are able to report your concerns to the ICO.

Contact us

Write to us at :

Willows Activity Farm
Coursers Road
London Colney

Or email : info@willowsactivityfarm.com

DigiTickets Privacy Policy

Who we are

In this privacy policy references to "we", "us" and "our" are to Willows Activity Farm. References to "our Website" or "the Website" are to willowsactivityfarm.digitickets.co.uk.

Information collected and its use

The information we collect via the Website may include:

  1. Any personal details you knowingly provide us with through forms and our email, such as name, address, telephone number etc.
  2. In order to effectively process credit or debit card transactions it may be necessary for the bank or card processing agency to verify your personal details for authorisation outside the European Economic Area (EEA). Such information will not be transferred out of the EEA for any other purpose.
  3. Your preferences and use of email updates, recorded by emails we send you (if you select to receive email updates on products and offers).
  4. Your IP Address, this is a string of numbers unique to your computer that is recorded by our web server when you request any page or component on the Website. This information is used to monitor your usage of the Website.
  5. Data recorded by the Website which allows us to recognise you and your preferred settings, this saves you from re-entering information on return visits to the site. Such data is recorded locally on your computer through the use of cookies. Most browsers can be programmed to reject, or warn you before downloading cookies, information regarding this may be found in your browsers 'help' facility.

We do not store any credit card details.

What we do with your information

Any personal information we collect from this website will be used in accordance with the Data Protection Act 1998 and other applicable laws. The details we collect will be used:

  1. To process your order, to provide after sales service (we may pass your details to another organisation to supply/deliver products or services you have purchased and/or to provide after-sales service);
  2. In certain cases we may use your email address to send you information on our other products and services. In such a case you will be offered the option to opt in/out before completing your purchase.

We may need to pass the information we collect to other companies for administrative purposes. We may use third parties to carry out certain activities, such as processing and sorting data, monitoring how customers use the Website and issuing our e-mails for us. Third parties will not be allowed to use your personal information for their own purposes.

Cookie Policy

Like many websites we use cookies to store and then retrieve small bits of information on your computer when you visit. This information is used to make the site work as you expect it to. It is not personally identifiable to you, but it can be used to give you a more personalised web experience.

Some of the information stored is put there by other companies whose software we have added to the site, and this can also impact your experience of other websites you may visit after leaving ours.

If you continue to use this site without taking action to prevent the storage of this information, you are effectively agreeing to this use.

If you want to learn more about the general uses of cookies, including how to stop them being stored by your computer, please visit Cookiepedia - all about cookies.

Below is a list of the different types of cookies used on this site, and an explanation of what they are used for. If you would like any more information, please get in touch.



Expiration Time


Shopping Basket


24 minutes

This cookie is used to keep track of what items are in a user's shopping basket.

Cookie Consent


1 year

This cookie is used to monitor the users consent for analytical cookies on our site. No user data is collected without this being enabled.

Google Analytics


2 years

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.
Read Google's overview of privacy and safeguarding data


24 hours


1 minute

New Relic


1 year

This cookie is used to collect information about visitor's experience of the site in terms of performance. This helps us to monitor that our systems are working quickly and effectively, and to identify any problematic areas.
Visit the New Relic website

Your Rights

You have the right to request a copy of any information that we currently hold about you. In order to receive such information please send your contact details including address to the following address:
Willows Activity Farm
St Albans

Other websites

This privacy policy only covers this website. Any other websites which may be linked to by our website are subject to their own policy, which may differ from ours.